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☆ Raine details 3 themes driving its sports investing as it hunts for more deals
▼ + stars: | 2024-04-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Raine was an early investor in DraftKings — which helped establish the US sports-betting sector — and has been investing at a rate of about three companies a year. Raine is looking to take stakes in leagues with rights they can monetize in various ways and invest in growing, founder-led companies. Raine says college sports still hold a big opportunity for outside investors, even if the structure of college athletics adds complexity. In 2019, Raine helped the Pac-12 Conference explore raising private equity (which it ultimately decided against doing). Raine also helped the PGA Tour raise $3 billion this year through a for-profit entity.

Persons: Joe Ravitch, Jeff Sine's, It's, Raine, Colin Neville, that's, Garrett Gomes, Raine isn't, Banks, JPMorgan Chase, Neville Organizations: Imagine, Business, Apple, Premiere Lacrosse League, RCX Sports, Private, Florida State, Sixth, JPMorgan, CNBC, PGA Locations: DraftKings, Florida

☆ How Amazon won over skeptical advertisers to get Prime Video off to a strong start
▼ + stars: | 2024-04-23 | by ( Lucia Moses | Lauren Johnson | ) www.businessinsider.com time to read: +5 min

Amazon is also staffing up for Prime Video sales teams, recently hiring ad veteran and former NBCUniversal sales exec Krishnan Bhatia as VP of global video advertising for Amazon Ads. Advertisers' initial reaction to Prime Video ads was mixedAdvertisers reacted with a mix of excitement and skepticism when Prime Video entered the TV ad market last year. Amazon estimated Prime Video ads would reach 115 million monthly viewers in the US. AdvertisementBut the skepticism was short-lived as Amazon set Prime Video up for success in several ways. Amazon will also have to start regularly sharing data showing advertisers how many people are actually watching Prime Video and for how long.

Persons: —, Krishnan Bhatia, Amazon, It's Organizations: Service, Business, YouTube, Hulu, Amazon, Comcast, Disney, Etihad, Best, Samsung's, Prime, Amazon Ads, Netflix, Street Journal

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Since then, private-equity firms have poured $54.6 billion into sports, according to PitchBook data. And the field of potential investors is growing with Goldman Sachs helping rich clients invest in teams, which can drive up prices. AdvertisementLeagues also restrict PE investments, with some caps on the number of teams a firm can own stakes in or the ownership share a fund can hold. Scroll down to read about the private equity firms, listed alphabetically, that have been making the biggest moves in sports in recent years.

Persons: —, Josh Harris, Rob Walton, Carlyle, Ben, Blackstone, Goldman Sachs, Harris, Blackstone Group's David Blitzer, Lauren Leichtman, Arthur Levine, Sportico, RedBird, Gerry Cardinale, There's Organizations: Service, MLB, NBA, Business, Washington, Denver Broncos, Amazon, Sports, Ben Fund, Bluestone Equity Partners, GMF, Apollo Global Management, Blackstone Group's, Levine, Capital Partners, San Diego Wave, NFL Locations: downturns

☆ How much Amazon pays employees for Prime Video jobs
▼ + stars: | 2024-04-22 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

Amazon is spending big on content and new hires as it takes on Netflix, Disney+, and others in streaming. It recently listed 255 job openings at Prime Video, 100 of them in the US. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementWhile most of Hollywood has trimmed its entertainment budget, Amazon shelled out $18.9 billion on music and video in 2023, a 14% increase, according to its annual report. This story is available exclusively to Business Insider subscribers.

Persons: — Organizations: Netflix, Disney, Service, Business Locations: Hollywood

☆ Netflix keeps adding tons of subscribers from its password-sharing crackdown — and it's good news for Disney
▼ + stars: | 2024-04-18 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

A big contributor to that was its limit on password sharing and its cheaper, ad-supported tier. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementNetflix said it grew subscribers by 9.33 million worldwide in Q1 — double what Wall Street had expected. Boosting its performance was the company's crackdown on password sharing, which has led to new signups, as well as its cheaper, ad-supported option. This story is available exclusively to Business Insider subscribers.

Persons: — Organizations: Netflix, Disney, Warner Bros, Service, Business

☆ Amazon is hiring dozens for Prime Video as it does battle in the streaming wars. Here's what each job pays, including one that pays up to $350,000.
▼ + stars: | 2024-04-16 | by ( Lucia Moses | ) www.businessinsider.com time to read: 1 min

Amazon is still spending big and hiring as it seeks its place in the streaming wars. Most of the hires are in product and tech as it tries to grow viewership and advertising. It's paying base salaries that can go as high as $350,000. Amazon's Prime Video is a frontrunner in the streaming wars, where only a few players will likely survive. Prime Video has consistently ranked high in terms of monthly view time, a crucial metric for advertisers, after YouTube and Netflix and neck and neck with Disney's Hulu, according to Nielsen.

Persons: Disney's Organizations: Amazon's, YouTube, Netflix, Disney's Hulu, Nielsen, Amazon, Business

☆ What life is like inside Condé Nast's 'rubber room' for the union members it's trying to lay off: 'Disrespected and undermined'
▼ + stars: | 2024-04-12 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. So in the meantime, the Condé Nast Union members have been assigned in recent weeks to a "centralized team" under Chris DiPresso, VP of content finance and operations. They were given assignments they were told were consistent with their skills, but not given firm deadlines or told what they were meant for. Condé Nast CEO Roger Lynch in November said the company would lay off 5% and shift focus to support short-form video, subscriptions, and e-commerce. Some believe the company is using the "rubber room" move to demoralize people and get them to leave the company on their own.

Persons: —, Chris DiPresso, Slack, Delia Cai, Ina Garten, Cai, Condé, Roger Lynch, Bon, Condé Nast Organizations: Service, Vogue, Condé Nast Union, Business, New York, Washington Post, Disney, Warner Bros Locations: New York City, Hollywood

☆ Bon Appétit plans to cut about 25% of its union staff, and insiders worry it will undermine the rebuilding the brand has done after a racial reckoning
▼ + stars: | 2024-04-11 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

Four years after a racial reckoning roiled Condé Nast's Bon Appétit, insiders worry that planned cuts could undo a fragile rebuilding effort. Included in that figure are 94 members, or 17%, of Condé Nast Union, which covers around 550 people across a dozen titles, including Vanity Fair, Vogue, and GQ. The Test Kitchen also benefited from a home cooking boom in the pandemic. But by August 2020, 10 of 13 members of the Test Kitchen had left. Members of the BA Test Kitchen in February 2020.

Persons: Bon Appétit, Condé, Roger Lynch, Adam Rapoport, that'll, Claire Saffitz, Brad Leone, Roy Rochlin, Rachel Gurjar, Kendra Vaculin, Dawn Davis, Sonia Chopra, Davis, Monica Schipper, they'd, Jamila Robinson, James Beard, Jeff Schear, Condé Nast, Lynch, Robinson, Slack, Delia Cai, Ina Garten Organizations: Condé, Condé Nast Union, Vogue, Business, YouTube, Labs, James, The New York Times, Philadelphia Inquirer, Union, New York, Employees Locations: Condé Nast, New York City, Caribbean, Seoul, Hollywood

☆ A new startup from 2 Twitch alums is trying to get Gen Z to watch TV
▼ + stars: | 2024-04-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Entertainment companies face a generation problem, with Gen Z shunning TV shows and movies over social video and livestreams. A new startup is pitching a solution by bringing TV to Gen Z where and how they already watch, rather than trying to train them in a new habit. The company, Gaggl TV, licenses TV shows and distributes them to creators to watch with their followers on social platforms. In a deal with Fremantle, Gaggl got the rights to old TV shows like '70s-era "The Price is Right: The Barker Era" and is distributing them to five Twitch streamers. "TV companies just put stuff on Twitch and don't realize it's the creators people are coming to see," Harris said.

Persons: Gen, Gaggl, Khleo Thomas, Peter Park, Bridget Case, Richard Karn, Megan Fraher, Fraher, Adam Harris, James Duffield, Greg Miall, Harris, Gen Z's, Twitch, Bob Ross, he's Organizations: Business, Fremantle, Amazon, Greece's, Paramount, Gaggl Locations: Fremantle, livestreaming

☆ Here's how much Disney pays its employees
▼ + stars: | 2024-04-05 | by ( Ashley Rodriguez | Lucia Moses | ) www.businessinsider.com time to read: +1 min

Business Insider combed through public data to get a snapshot of how much Disney pays US employees. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementDisney is one of the more coveted places to work in streaming as it's cemented itself as a top player after Netflix. The House of Mouse had some 225 million paid subscribers across Disney+, Hulu, and ESPN+ as of the end of 2023. This story is available exclusively to Business Insider subscribers.

Persons: —, Mouse Organizations: Disney, Netflix, Service, ESPN, Business Locations: Hulu

☆ Bob Iger says 'woke' Disney is over, but it may not silence his critics
▼ + stars: | 2024-04-03 | by ( Lucia Moses | Madeline Berg | ) www.businessinsider.com time to read: +5 min

Disney CEO Bob Iger wants people to know the company isn't trying to advance a political agenda. It's a message Iger has been keen to send since his return as CEO in November 2022. Peltz made "woke" Disney a plank of his campaign, questioning Marvel's "Black Panther" and "The Marvels" that cast Black and female leads, respectively. Just take the vicious online reactions to its new "Star Wars: The Acolyte" series on Disney+, made by a female showrunner. And with Iger promising the company will lean more on its beloved franchises, Disney is likely to continue being a magnet for criticism from social conservatives.

Persons: Bob Iger, aren't, —, Iger, I've, we'll, Ron DeSantis, Elon Musk, Ariel, Nelson Peltz, Peltz, Marvel's, — Iger, — Ben Hart, Star Wars Guy 💫, ake Organizations: Disney, Service, Reuters, Pixar, Florida Gov, Marvel, Financial, Star Wars Locations: Florida

☆ Insiders break down Amazon's sports strategy and the low-key but powerful exec behind it, as the tech giant eyes NBA rights
▼ + stars: | 2024-03-29 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

One of them is Jay Marine, who oversees Amazon's sports business as VP of Prime Video and global head of sports. Chris Graythen/Getty ImagesMarine's next move could be for the NBA, which Amazon craves for its young, global fan base. Advertisement"For us, everything starts with Prime," Marine told CNBC in a rare interview last fall. AdvertisementApart from its big bet on "TNF," Amazon's sports moves have been largely incremental. The deal lets Diamond continue airing local NBA broadcasts, which makes it more likely Amazon will bid for national NBA rights, analyst Ben Thompson of Stratechery wrote.

Persons: —, Jeff Bezos, Jay Marine, Bezos, Andy Jassy, Chris Webber, Tyrone Wheatley, scrappy, Chris Graythen, Ben Thompson, Stratechery, Marine, Patrick Crakes, it's, Marie Donoghue, Mike Hopkins, Amazon's, John Kosner, Donoghue, Kantar, signups, He's Organizations: Service, Marine, Business, US, Premier League soccer, Industry, The, Sports, WBD, NASCAR, NBC, NBA, Amazon, Disney, Warner Bros, Discovery, Apple, Netflix, CNBC, Amazon MGM Studios, Premier Boxing Champions, Diamond Sports, Diamond, Premier League, WNBA, National Women's Soccer League . Media, ESPN, DraftKings, Warner Bros . Locations: London, The New Jersey, Amazon

☆ Wall Street Journal staffers staged a work stoppage as tensions mount over disciplinary meetings: 'It feels like a big game of gaslighting'
▼ + stars: | 2024-03-28 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

The effort came at a nervous time for the Journal newsroom. It's still reeling from February, when the paper sharply cut its DC newsroom, its second-biggest bureau after New York. Tucker wrote at the time that the DC bureau changes were enacted to put the company in the position to serve readers better and stand out from the competition. The union has filed grievances over the DC bureau layoffs and is considering filing grievances over the meetings, Martell said. But the mood among some has turned as Tucker has enacted layoffs in a newsroom that's largely been spared staff cuts.

Persons: —, Emma Tucker's, It's, IAPE, Tucker, Dion Nissenbaum, Nissenbaum, Evan Gershkovich, who's, There's, Tim Martell, they've, they're, Martell, They're, Rupert Murdoch, We've Organizations: Service, Wall Street, News Corp, New, Business, Journal, DC, Street Journal, The Sunday Times, — News Corp Locations: New York, Beirut, London, Washington

☆ YouTube could be worth $400 billion — that's more than Disney and Comcast combined. We should be paying more attention.
▼ + stars: | 2024-03-28 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

Now YouTube could be worth as much as $400 billion, per analyst Michael Nathanson. You're still not getting close to the $375 billion to $400 billion value Nathanson is talking about. AdvertisementOr, alternately: You could combine Comcast ($172 billion) and Disney ($224 billion, after a big ramp-up this year — Nelson Peltz, your services are no longer needed) and end up with a $396 billion company. (You would also get to watch a funny wrestling match between Disney CEO Bob Iger and Comcast CEO Brian Roberts who have a long-standing enmity.) So if you're talking about video, and the internet, and advertising and audience and value and you're not talking about YouTube?

Persons: Michael Nathanson, —, ANDREW CABALLERO, REYNOLDS, let's, you'll, Lucia Moses, Nathanson, — Nelson Peltz, Bob Iger, Brian Roberts Organizations: Google, YouTube, Service, Big Tech, Meta, Twitter, Netflix, Paramount, Warner Bros Discovery, Fox, Comcast, Disney

☆ As a CEO, I get better work out of people by being transparent
▼ + stars: | 2024-03-27 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

This story is part of "What's Next," a series about business leaders' strategies for workplace productivity. This as-told-to essay is based on a conversation with Josh Campo, the CEO of the ad agency Razorfish. We're essentially an idea company — we come up with plans to solve a client's business challenge. The relevance of those ideas really dictate: Are we growing and winning more clients and doing more work? While there has been skepticism around that approach, it does provide for a better experience overall knowing people will be there.

Persons: Razorfish's Josh Campo, —, Josh Campo, that's, We're, Publicis, they're, we've, I'm, There's Organizations: Service, Taco Tuesday Locations: Razorfish

☆ NBCUniversal describes how it's using generative AI to match ads to viewers — and says they can perform up to 49% better
▼ + stars: | 2024-03-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

NBCUniversal is testing gen AI-driven ads, joining Google and Meta in the race to use generative artificial intelligence to sell advertising. Megan Pagliuca, chief activation officer at Omnicom Media Group, said the agency planned to test NBCU's approach with a number of advertising clients. The gen AI ads and other One24 initiatives come as NBCU and other TV sellers are looking for an edge leading up to the upfronts, TV's big annual selling period. It's also introducing shoppable TV ads aimed at sports fans and a new way for advertisers to see the effectiveness of their ads overall. Apple is also experimenting with using AI to sell ads, Business Insider has reported.

Persons: NBCU, it's, John Lee, Lee, Megan Pagliuca, It's, Max, Google Organizations: Google, Business, Omnicom Media, Disney, Meta, Apple Locations: One24

☆ How WME trains its future agents to nurture the next A-list client like Selena Gomez or Ryan Coogler
▼ + stars: | 2024-03-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

Read previewAt the talent agency WME, top agents work to nurture the careers of A-list stars like Selena Gomez and Ryan Coogler. AdvertisementTrainees learn from WME clients like Rachel Maddow. At the end of each year, there's a fireside chat with Mark Shapiro, president and COO of WME parent Endeavor and TKO, who's been joined by WME clients Rachel Maddow and Robin Roberts. AdvertisementThe program helped lead to a TV show dealTrainees presented a business plan for WME client Christina "Tinx" Najjar. (The trainee program is separate from WME's highly competitive mailroom program that trains recent college grads to become agent assistants.)

Persons: —, Selena Gomez, Ryan Coogler, Marc Korman, Rachel Maddow, Nathan Congleton, Mike Simpson, Quentin Tarantino, there's, Mark Shapiro, who's, Robin Roberts, Justin Timberlake, Korman, Christina, Tinx, Dia Dipasupil, William Morris, Anna DeRoy, Talitha Garrett, WME's, Garrett, DeRoy, WME, It's, Ari, Ari Emanuel, COVID, they'll, Nat Wyatt, Maddow, Sunny Hostin, Wyatt, they're, Olivia Rodrigo Organizations: Service, Business, Getty, Endeavor, HBO Locations: NBCU, Silicon, Nashville

☆ Streamers like Netflix and Disney+ have a Gen-Z problem
▼ + stars: | 2024-03-20 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

Entertainment companies face a Gen-Z problem as they bet their futures on streaming. Young people prefer social video over TV shows and movies, new Deloitte research found. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Discovery have a looming Gen-Z problem as they bet their futures on streaming. They're spending billions to replicate the TV model with streamers, but their future customers may not want what they're selling.

Persons: They're, —, Gen Organizations: Deloitte, Service, Entertainment, Disney, Warner Bros, Business

☆ Disney streaming salary data shows Disney+ and Hulu staffers can earn as much as $385,000 in pay. See the full list.
▼ + stars: | 2024-03-18 | by ( Ashley Rodriguez | Lucia Moses | ) www.businessinsider.com time to read: +13 min

In the paid streaming wars, where only a few players will be favored, Disney has established itself as a formidable No. Disney has been pushing a lower-priced ad tier and cracking down on password sharing to drive subscriber growth at Disney+. To see what Disney and Hulu pay for certain jobs, Business Insider analyzed recent work-visa disclosures. Most of the roles were tech jobs, including data scientist and software engineer roles. Disney Streaming — $120,000 to $385,057 a yearDisney streaming roles, not including Hulu, Disney has offered between $120,000 and $385,057 a year to some candidates on US work visas.

Persons: Bob Iger, It's, Hulu, Elaine Low, Colin Salao Organizations: Disney, Netflix, ESPN, Star, Business, Netflix's, Hulu, Disney's, Fox Corp, Warner Bros, US, of Foreign Labor, Labor, Consumer, Software Engineering, Data Engineering, Business Intelligence, Software, Account, Growth, Hulu —, Management, Security, Network, Disney Entertainment, Disney Financial Services, Human Resources Services, Workforce Technology, Engineering, Disney Parks Technology, Technology, Digital, Retail Commerce, Disney Worldwide, Walt Disney Attractions Technology, Walt Disney Parks and Resorts, Walt Disney Pictures, & $ Locations: Hulu, Disney

☆ Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
▼ + stars: | 2024-03-13 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +9 min

After falling out with Kassan, UTA may think twice about buying another agency. The media and ad industry will be watching to see what, if any, leadership changes UTA makes at MediaLink. The end of the ad industry schmoozefest? One industry veteran said they saw Kassan's exit as an opportunity to change how ad industry consultants operate and charge for services. At the center of the dispute between UTA and Kassan is the MediaLink founder's $950,000 annual expense account.

Persons: Michael Kassan, MediaLink, Kassan, Jeremy Zimmer, Kassan wasn't, Vianney Tisseau, headhunting, Jon Miller, Sanford Michelman, Michelman, Robinson, Ethan Miller, Julian Jacobs, David Anderson, WME, Kassan's, Wenda Harris Millard, wasn't, what's, There's, Lou Paskalis, Marc Sternberg's, Lady Gaga, Elton John, Mariah Carey, Tom Brady, Rob Norman, WPP's Organizations: UTA, Cannes Lions, Consumer, Business, Los Angeles Superior Court, Los, Judicial, Mediation Services, Variety Cannes Lions Studio, Integrated Media, Getty, Talent, Accenture, General Motors, Netflix, JUV Consulting, Madison, Endeavor, Writers Guild of America, Zimmer, Western Initiative Media Worldwide, Interpublic Group, Bank of America, AJL, Marc Sternberg's Brand, Kassan, Southwest, NFL Locations: MediaLink, Cannes, France, Madison, Droga5, Hollywood, Kassan, California, South, Austin

☆ Apple has nabbed a key ad exec from NBCUniversal, and it points to its growing TV ad ambitions
▼ + stars: | 2024-03-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Apple has been making a string of advertising hires, more signs of its ambitions to grow its TV ad business. Crawford helped lead Apple's Major League Soccer ad sales pitch with Todd Teresi, who leads Apple's ads division. Cady will also likely work closely with Lauren Fry, a TV and video ad sales veteran Apple hired in February 2023 as head of video ad sales. Jacqueline Bleazey, who joined video advertising sales in October, from senior director of sponsorships and ad sales at FanDuel and ad agency roles before that, according to her LinkedIn. For advertisers, Apple TV+ is a small but highly-rated player that would let them reach an affluent viewing audience that has been off-limits to them.

Persons: Joseph Cady, Cady, Krishan Bhatia, Winston Crawford, Crawford, Todd Teresi, Lauren Fry, Jason Brum, Chandler Taylor, Jacqueline Bleazey, Ted Lasso, It's, Apple Organizations: Apple, Amazon, Google, Business, Major League Soccer, MLS, MLB, DirecTV, NBCUniversal, Cannes, Netflix Locations: Peacock

☆ Private-equity and VC investors look to sports, AI, and live events as the era of peak TV draws to a close
▼ + stars: | 2024-03-07 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

That was a far steeper decline than the overall venture funding market, which declined 38% in 2023, the report said. (The report was based on data from Crunchbase, which Alignment Growth is an investor in.) Investors have been flocking to AI, live entertainment, and sports. Sports M&A nearly tripled in three years to $27.9 billion in 2023, driven by deals for team franchises, the Alignment Growth report showed. High ticket prices for live entertainment could dampen attendance, especially if consumer confidence takes a hit.

Persons: Wade Holden, Anthony Jasenski, CBRE's, Jasenski, haven't, IATSE, Alex Iosilevich, Schlogel, Craig Thompson Organizations: Venture, Business, Disney, Warner Bros, Global, P Global Market Intelligence, Blackstone, Bain Capital Real, Deloitte, Teamsters, Hollywood, Investors, Sports, Atwater, Mindspring Capital Locations: Hollywood, Crunchbase, Americas, OpenAI

☆ Disney shareholders could cash in as investors offer money for their votes amid a bruising proxy battle
▼ + stars: | 2024-03-05 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Read previewThe Disney proxy battle continues to heat up — and ordinary shareholders could cash in. Mom-and-pop investors are also being courted for their votes on a new marketplace called Shareholder Vote Alliance, which runs auctions for shareholders' proxy votes. Xu said Shareholder Vote Alliance doesn't reveal the names of the bidders but confirmed the bid is from a current shareholder. Shareholder Vote Alliance pitches itself as a way for everyday investors to generate income by monetizing their shareholder votes. Shareholder Vote Alliance closes its auctions a couple of days before shareholder votes.

Persons: —, Nelson Peltz's, Ike Perlmutter, Bob Iger, Trian, Blackwells, Donald Duck's, Ludwig Von Drake, Steven Xu, Xu, Blackwell didn't, There's, Iger, we've Organizations: Service, Fund Management, Disney, Blackwells, Business, Alliance, Street, Wall, ValueAct

☆ How brands like Ally and H&R Block are making reality TV-style shows to grab viewers
▼ + stars: | 2024-03-04 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Advertisement"It felt like it was more authentic," Andrea Brimmer, chief marketing and PR officer of Ally Financial, parent of Ally Bank, said of the decision to use the reality format. In another recent example, H&R Block in February dropped "Responsibility Island," a limited series reality spoof based on the popular British reality dating show "Too Hot to Handle." "It is the perfect escape; reality TV is a genre that just delights them." Other brands like Neutrogena have lately co-opted the reality TV format for social media series. Advertisement"To do a purely entertainment reality series is something you don't see every day," said Zoe Fairbourn, head of strategic partnerships and branded entertainment at Hello Sunshine.

Persons: —, Emma Grede, Ashley Graham, Ally, Reese Witherspoon's, Andrea Brimmer, Andrew Brimmer, We've, it's, Jill Cress, Cress, Shopify, Zoe Fairbourn, Rick Parkhill, Block, Brimmer, Jill Kargman, Lara Spotts, It'll Organizations: Service, Ally Bank, Business, Ally Bank Brands, Procter, Gamble, Gen, National Geographic, Samsung, YouTube, Galaxy, Disney, Brand, Brands

☆ Inside The New York Times' big plans for its Cooking app
▼ + stars: | 2024-02-29 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

She joined the Times in 2007 as a web producer and later helped launch the Cooking app in 2014. Rachel Vanni via The New York TimesWhile many media companies have struggled recently, The New York Times has been a big digital success story. The Cooking app, along with Games, The Athletic, and Wirecutter, have bolstered the company's subscription business by providing different entry points. The "All Access" bundle strategy also lets the Times leverage upticks in demand for different types of content depending on the time of year (such as the winter holidays, which are peak cooking times) or news cycles. Cooking has learned that newer users perceive Times recipes as taking longer than they say.

Persons: foodies, Emily Weinstein, weren't, Rachel Vanni, Camilla Velasquez, Cooking's, Weinstein, Eric Kim, Melissa Clark, Clark, Matthew Tom, Wolverton, Adam Nagourney, Meredith Levien, Los Angeles Times haven't, they're, It's, Wirecutter, Condé, Bon Appétit, Carla Lalli, Molly Baz, Alison Roman, David Lebovitz's Organizations: The New York Times, Times, Business, New York Times, Games, The Athletic, Food, NYT, YouTube, longtime, Journalism, Athletic, Washington Post, Los Angeles Times Locations: America, TikTok

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